Discovery: 12 Contemporary Artists from Korea –

Marketing Project for Investor Engagement and User Acquisition

Client : Artue

2023. 07.01 ~ 07.17

Used Tools : Photoshop, Illustrator, Figma

This project was a strategic marketing initiative designed to attract investors and expand the user base for the global online art platform, Artue. Centered on the exhibition "Discovery: 12 Contemporary Artists from Korea" held at Rockefeller Center in New York, the project highlighted the originality and potential of contemporary Korean art. Running from July 18 to August 27, 2023, the exhibition showcased works by twelve leading Korean artists, bringing Korean art to a global stage and creating a valuable opportunity for Artue to drive platform growth and new user engagement.

Beyond a traditional exhibition, this project was designed to elevate Artue’s brand value and capture the interest of potential investors and users through both offline and online marketing. In New York, we enhanced visitor immersion with impactful offline visuals, including outdoor advertisements, wall text, large posters, exhibition maps, and information boards. Online, we created invitations, SNS images, and press visuals to expand Artue’s reach and communicate its global influence to audiences and investors worldwide.

In this project, I oversaw both offline and online design elements, including outdoor advertising, wall text, large posters, exhibition maps, previews, and information boards, as well as invitations, SNS images, and press images. This work, completed within a short two-week timeframe, led to an increase many of followers on the client’s SNS and, through close collaboration with local New York print vendors, ensured a successful exhibition completion.